Goodbye candy cigarettes, hello Kidsbeer

Kidsbeer is an increasingly popular beverage in Japan that the company is looking to export to Europe. As the name suggests, it's a beverage that looks like beer and is marketed to kids. It's said to taste like cola. My favorite part is the product slogan, which is (I'm not kidding): "Even kids cannot stand life unless they have a drink." Ah yes, teach kids at a young age that life is unbearable without a drink. That's a good plan!