World record ski jump or face plant?

Thanks to Totalfark for yet another bizarre link. This one is about a guy who decided to set the record for longest skiing cliff jump, a 245 ft drop. Having seen film of a few extreme ski cliff jumps, I assume the goal was to land the jump and ski away from it. Instead, this happened:
About 100 feet into the jump, Nielsen said Pierre couldn't keep his skis under him and went upside down. He landed headfirst and blew a hole 6 feet deep into the snow.

So.... the guy claims to have set a skiing world record by doing a 245 foot face plant? Somehow his only injury was a cut lip. On this day, Darwin refused to claim him. I'm still puzzled as to how this stunt demonstrates skiing ability though. I think "crazy bastard survives long fall" should be a different record.