foreheads - the new billboard
20 year old Andrew Fischer of Nebraska is getting $37,375 to advertise a snoring remedy on his forehead for just one month. It sounds insane, but no doubt the price was driven up by the media coverage. The existence of the auction was widely publicized in news outlets before the auction was even over. He's also the first person to sell off advertising that way.
With Fischer's jackpot, expect many, many more people to line up with hair cut short or pulled back from their foreheads, eager for some corporate sponsorship. Most won't get 37 grand though. I expect the next deal to go for ten grand or so and the price to drop hard from there. In time your forehead will be worth less than a hundred bucks a month to advertisers, but some poor college students will still do it. Of course those who are inspired by Fischer could still turn this into a great cash windfall. Here's how:
1) Fischer was from Omaha, Nebraska and got 37 grand. So if you live in say, New York City, and ride the subway every day during rush hour, think what your forehead advertising space could be worth! Advertisers pay for eyeballs and the New Yorker clearly has an advantage over Fischer. Average foreheads in Nebraska will drop to 50 bucks a month soon, but in New York they'll still command $500.
2) Some of us are, shall we say, well endowed in the forehead area. That means more advertising space! In the future of forehead advertising, square inches will be important. The larger the ad possible, the higher the premium. Bald people will really be in luck. The forehead gifted will also be able to host a couple ads at once and bald people will look like NASCARs.
3) Why stop at foreheads? We'll sell corporate logos on various other body parts such as the back of the hands. Depending on where you live, you may have the opportunity to sell all sorts of advertising space. Imagine what a hot beach bunny in South Beach will earn. Think of what the seller of say, any product that appeals to men, would pay for a thong wearing beach bunny's butt cheeks!
Some people will say that advertising products on your own body is selling off any shred of dignity you might have had. So what? People by the millions already sell their dignity in a host of different ways, often for just a chance to win money, not even a guaranteed payout (/wave Fear Factor).
My new company: Body Banners, Inc.
Now for something completely different. In a previous entry I linked the site Youhavebadtasteinmusic. And now, here's another example of what happens when creative dorks have a video camera. Feel like wasting a few more minutes of your life? Of course you do! Especially if you've actually read this far... so clickie already!
With Fischer's jackpot, expect many, many more people to line up with hair cut short or pulled back from their foreheads, eager for some corporate sponsorship. Most won't get 37 grand though. I expect the next deal to go for ten grand or so and the price to drop hard from there. In time your forehead will be worth less than a hundred bucks a month to advertisers, but some poor college students will still do it. Of course those who are inspired by Fischer could still turn this into a great cash windfall. Here's how:
1) Fischer was from Omaha, Nebraska and got 37 grand. So if you live in say, New York City, and ride the subway every day during rush hour, think what your forehead advertising space could be worth! Advertisers pay for eyeballs and the New Yorker clearly has an advantage over Fischer. Average foreheads in Nebraska will drop to 50 bucks a month soon, but in New York they'll still command $500.
2) Some of us are, shall we say, well endowed in the forehead area. That means more advertising space! In the future of forehead advertising, square inches will be important. The larger the ad possible, the higher the premium. Bald people will really be in luck. The forehead gifted will also be able to host a couple ads at once and bald people will look like NASCARs.
3) Why stop at foreheads? We'll sell corporate logos on various other body parts such as the back of the hands. Depending on where you live, you may have the opportunity to sell all sorts of advertising space. Imagine what a hot beach bunny in South Beach will earn. Think of what the seller of say, any product that appeals to men, would pay for a thong wearing beach bunny's butt cheeks!
Some people will say that advertising products on your own body is selling off any shred of dignity you might have had. So what? People by the millions already sell their dignity in a host of different ways, often for just a chance to win money, not even a guaranteed payout (/wave Fear Factor).
My new company: Body Banners, Inc.
Now for something completely different. In a previous entry I linked the site Youhavebadtasteinmusic. And now, here's another example of what happens when creative dorks have a video camera. Feel like wasting a few more minutes of your life? Of course you do! Especially if you've actually read this far... so clickie already!
posted by Patrick at
4:04 PM
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